Bed Bath & Beyond has reached a deal to sell its primary brand assets to Overstock for $21.5 million.
The agreement covers trademarks, business data, and e-commerce sites, but not stores or inventory.
The sale will make the former housewares giant the latest retail "zombie brand."
A shuttered Bed Bath & Beyond store in suburban Detroit.
The survival of Bed Bath & Beyond on paper and online will make it the latest retail "zombie brand" — a list that includes former industry titans like Radio Shack, Lord & Taylor, and Toys R Us, whose new owners aim to cash in on the label's established credibility with customers.
Persons:
—, Overstock.com, Leslie J, Allen, Taylor
Organizations:
Service, Bed, titans, Radio, New York Times, & $
Locations:
New Jersey, Detroit